My grocery shelves have been changing—and not for the better.

Pretty much since I can remember, I’ve always lived close to and shopped in a No Frills grocery store. In terms of discount supermarkets in Ontario, they were usually the cleanest and best stocked. And best of all, they have two house brands: President’s Choice and No Name. So, in one store, I could buy dirt cheap tuna fish but still lay my hands on those addictive chocolate chunk cookies that I like.

[caption id="attachment_276" align="alignleft" width="150" caption="When Pepsi\'s not on sale."][/caption]Now not every product was a winner. For some reason house brands can’t always measure up to name brands. And well, PC Cola was one of them. If I can describe it, I’d have to says it tastes like they were trying to go for somewhere around Coke, but decided to give up three-quarters of the way. It wasn’t bad, it just wasn’t my first choice.

But now it looks like whole company is in the middle of rebranding and soft drinks are going through the largest changes. The first half of their decision was to shift the drinks over to the No Name brand for some reason I can’t fathom. But what’s even worse is the “new” packaging. Take a look:

I’m a major comics reader. And I choose what comics to read based on what superheroes I like. I know that others tend to gravitate towards certain writers or certain artists, but I’ve been wondering if logotypes can also make a difference in a book’s perception. So what I’m looking at here is four series of comics I’ve been reading off and on for last few years and giving you my perception of the title designs.